The Lottery, By Shirley Jackson - 2116 Words

Shirley Jackson was a master of modern gothic fiction and wrote of the essentially evil nature of human beings. The major focus of her work is to emphasize the psychological dimension of experience and the absolute isolation of a human. Shirley Jackson also believes and suggests that humanity must continue to try to define its own reality, and strive to survive with nobility. Her most famous piece of work â€Å"The Lottery,† depicts the cruelty and brutality of humanity in the mass and insensitivity of individuals to the suffering of society’s victim. Although â€Å"The Lottery† was widely criticized and was quite â€Å"disturbing† at the time it was released, it helped Shirley Jackson path her success in the horror fiction world. No matter how different and violent Shirley Jackson’s writing style was at her time, she is one of the most critically acclaimed authors of horror fiction because of her ability to successfully use different literary eleme nts in her stories. Shirley Jackson was a successful horror fiction author because of the way she dissected her characters almost clinically. Although most of Shirley Jackson’s stories can be classified as gothic and supernatural, her characters are not odd or different in any way, in fact, they seem like normal people. In the story â€Å"The Lottery,† the characters are seen as ordinary people from an ordinary small town that engage in an annual tradition. According to Robert B. Heilman, the reader sees the characters of â€Å"The Lottery,† as decent,Show MoreRelatedThe Lottery, By Shirley Jackson1195 Words   |  5 PagesOn the surface, Shirley Jackson’s short story, â€Å"The Lottery,† reads as a work of horror. There is a village that holds an annual lottery where the winner is stoned to death so the village and its people could prosper. Some underlying themes include: the idea that faith and tradition are often followed blindly, and those who veer away from tradition are met with punishment, as well as the idea of a herd mentality and bystander apathy. What the author manages to do successfully is that she actuallyRead MoreThe Lottery by Shirley Jackson757 Words   |  4 Pagessucceed but many fail just like the main character Tessie Hutchinson in Shirley Jackson’s short story â€Å"The Lottery†. When someone hears the word â€Å"lottery†, he or she may think that someone will be rewarded with prize. But â€Å"The Lottery† By Shirley Jackson is different than what one thinks. In the story, a lottery is going to be conducted not like Mega Million or Powerball one play here. In the story, the person who wins the lottery is stoned to death instead of being rewarded with the prize. TessieRead MoreThe Lottery By Shirley Jackson931 Words   |  4 PagesIn 1948 Shirley Jackson composed the controversial short story â€Å"The Lottery.† Generally speaking, a title such as â€Å"The Lotteryà ¢â‚¬  is usually affiliated with an optimistic outlook. However, Jackson’s approach is quite unorthodox and will surely leave readers contemplating the intent of her content. The story exposes a crude, senseless lottery system in which random villagers are murdered amongst their peers. Essentially, the lottery system counteracts as a form of population control, but negatives easilyRead MoreThe Lottery By Shirley Jackson1504 Words   |  7 Pagesâ€Å"The Lottery† by Shirley Jackson In The Lottery Shirley Jackson fills her story with many literary elements to mask the evil. The story demonstrates how it is in human nature to blindly follow traditions. Even though some people have no idea why they follow these traditions. The title of the story plays a role in how Shirley Jackson used some literary elements to help mask the evils and develop the story. The title â€Å"The Lottery† serves as an allegory. When people think of the lottery majorityRead More`` The Lottery `` By Shirley Jackson894 Words   |  4 Pagesshort story â€Å"The Lottery†, author Shirley Jackson demonstrates Zimbardo’s concepts in three different areas: Authority figures, Tradition and Superstition, and Loyalty. The first concept Jackson portrays in â€Å"The Lottery† is the authority figures. Jackson indicates that the lottery is being held in the town center by one authority figure, Mr. Summers, annually on June 27th. Every June 27th, without fail, townspeople gather in the town square to participate in the annually lottery even though mostRead MoreThe Lottery, By Shirley Jackson1510 Words   |  7 PagesShirley Jackson’s â€Å"The Lottery† illustrates several aspects of the darker side of human nature. The townspeople in Jackson’s â€Å"The Lottery† unquestioningly adhere to a tradition which seems to have lost its relevance in their lives. The ritual that is the lottery shows how easily and willingly people will give up their free will and suspend their consciences to conform to tradition and people in authority. The same mindless complacency and obedience shown by the villagers in Jackson’s story are seenRead MoreThe Lottery By Shirley Jackson8 11 Words   |  4 Pagesâ€Å"The Lottery† was published by Shirley Jackson. The story was true expression of Jackson’s genuine thoughts about human beings and their heinous competence in an annual village event for corn harvest . First, her used to word symbolized main point of the story. Second, Jackson was inspired by few historical events happened in the past and a life incident in her life. Lastly, She was able to accomplish the connection between historical and biographical with the story. Therefore, Shirley Jackson’sRead MoreThe Lottery By Shirley Jackson934 Words   |  4 Pagesâ€Å"The Lottery† by Shirley Jackson signifies the physical connection between the villagers and their unwillingness to give up their tradition. â€Å"The Lottery† is very unpredictable and quite misleading. The black box has no functionality, except every June 27th. Shirley Jackson depicts the black box as an important and traditional tool. Although the villagers in â€Å"The Lottery† are terrified of the goal of the lottery and the black box, they are unwilling to let go of the tradition. Shirley Jackson portraysRead MoreThe Lottery by Shirley Jackson799 Words   |  4 Pagesthe mood and to foreshadow of things to come. The Lottery by Shirley Jackson is a story in which the setting sets up the reader to think of positive outcomes. However, this description of the setting foreshadows exactly the opposite of what is to come. In addition, the theme that we learn of at the end leads us to think of where the sanity of some human beings lies. The story begins with the establishment of the setting. To begin, Shirley Jackson tells the reader what time of day and what time ofRead MoreThe Lottery by Shirley Jackson1764 Words   |  7 Pagesfilled with excitement and eeriness, leaving the reader speechless. The Lottery , a short story written by famous writer Shirley Jackson, created an uproar on June 26, 1948, when it was published in the magazine The New Yorker (Ball). The gothic thriller, set in an unknown time and place, shares the tradition of a small town, a little larger than three hundred people, in which a drawing is held once a year. In this â€Å"Lottery,† each family’s husband draws a slip of paper from a black box. The husband

Analysis Of Thoreau s Walden s Walden - 931 Words

Busy highways, briefcases, and paychecks. These are few of many sights seen by individuals living the ‘American dream’. It has been established in one’s development to go to school, get good grades, then slip right into college where a degree is earned and a career is cast. In a matter of a few years, one’s life is dictated and the routine of the working man, or woman, is set. Happiness is illustrated through new cars, nice clothes, and the newest phone available on the market—but what is not seen is serenity within one’s self. Thoreau describes the ability to find the true sense and meaning of happiness without all of the materialistic barriers that seem to serve as its guidelines. In Thoreau’s Walden, people are proclaimed for not living life to its full ability by impassively going through everyday routines, mistakable importance of necessities, and the idea of individual purpose. First, Thoreau believes that as one develops an unchanging and repetitive schedule, they will then fall into the daze of living—but not by day to day—by sunrise to sundown, allowing the external world to control the time they wake up, clock in, clock out, and go home, just to repeat it all the next day. Thoreau expresses this when he states, â€Å"The light which puts out our eyes is darkness to us. Only that day dawns to which we are awake. There is more day to dawn. The sun is but a morning star.† (Thoreau, 248)Show MoreRelatedAnalysis Of David Thoreau s Walden 1507 Words   |  7 Pagesâ€Å"Walden† Bullhead City The Alaska Interior Chris McCandless admired Henry David Thoreau, author of â€Å"Walden,† and adopted many of his ideals as his own. McCandless sought for simplicity and desired to stray from social norms and clichà © material goods. Although Thoreau’s book was found in Chris’ trailer, he did not live step by step how Thoreau did. He ventured beyond these transcendentalist ideals, taking them to unheard of heights. While Thoreau sought a life in the wilderness to ponder both natureRead MoreAnalysis Of Thoreau s Walden s The Woods1153 Words   |  5 Pagesdetermination and the ability to possess their own values. Henry David Thoreau, one of the major transcendentalist composed a philosophical autobiography,Walden that captures his life experience in the wood. During his time in the woods, Thoreau finds himself embracing the simplicity of nature and shows distaste in the society that forces conformity and lack of individuality. Thoreau’s Walden reflects society’s corruption of an individual s inherent goodness through criticism of the government, Thoreau’sRead MoreAnalysis Of Henry David Thoreau s Walden861 Words   |  4 Pagesdie tomorrow would you live differently? Henry David Thoreau in an excerpt of his book Walden addresses complex philosophical ideas including death, simplifying everyday life and religion using: carefully chosen, meditative word choice, comparisons and other philosophies and stories intended for the audience of Concord during the 1800’s. Death is uncertain; no one survives to tell of the other side, yet it perpetuates life into existence. Thoreau compares living life to sculpting and that to â€Å"carve†Read MoreAnalysis Of Henry David Thoreau s Walden 1183 Words   |  5 PagesHenry David Thoreau will go down in history as one of the greatest influential writer’s and philosophers in American history. Not only was he a smart and intelligent man, but he had such wisdom and determination when he looked at every aspect of life. Thoreau was just an ordinary individual from Concord, which helped the readers relate to him on a more personal level when they read his work. In Thoreau’s Walden, he wanted the reader to understand that you should live life more simple, connect withRead MoreThe Effect Of Transcendentalism : Henry David Thoreau1654 Words   |  7 PagesThe Effect of Transcendentalism: Henry David Thoreau Transcendentalism is the American literary, political, and philosophical movement of the early nineteenth century that was rooted in the pure Romanticism of the English and the German (Goodman). Ralph Waldo Emerson is considered the father of Transcendentalism because his literature is the first to praise the notable spirituality of nature. The basic belief of the movement is to live authentically; being true to oneself (Day). The movement itselfRead MoreHenry David Thoreau: The Grat Transcendentalist Essay1932 Words   |  8 PagesHenry David Thoreau along with a select group of people propelled the short movement of transcendentalism during the 1830s to the 1850s and was later brought up during the Vietnam War. Many of the transcendentalist ideas came from student who attended Harvard University during this time period. Henry David Thoreau’s individualistic anarchist views on society were developed throughout his early life and later refined in his years of solitude; these views on society and government are directly expressedRead MoreThe Emergence Of Self Concept1489 Words   |  6 Pagesdevelopment process gradually starts in the early months of life and is formed through connections and encounters. I believe that self-concept is a scholarly thought which does not originate from nature, rather a result of social collaboration. Anybody s past cooperation with others demonstrates that individual how they ought to see themselves in routes not the same as the ways others see them. This is also apparent across other cultures and borders. This concept is found deeply rooted in American cultureRead MoreTranscendentalism And Its Impact On Society1491 Words   |  6 Pagesmovement during the 1820’s through 1830’s, ideology was widely changed for the people who believed in such a movement, this took place in the Eastern United States. Since this was such an early era, not many people could agree on the same two things, which is why so many ideas arose during the period of time within the United States. Two famous minds from this time period were none other than Ralph Waldo Emerson, who came first and later led to the teaching of Henry David Thoreau, the two most brilliantRead MoreYour Freedom Is Not Free Essay1645 Words   |  7 Pagesfrom whatever shackles limited them from reaching their potentials, both literally and figuratively. Henry David Thoreau, Fredrick Douglass, and Ralph Waldo Emerson are exemplary writers of the nineteenth century who strove to articulate not only the ideas of freedom and jus tice, but also the means by which these ideals, which they themselves acted upon, might be realized. Thoreaus Walden and Resistance to Civil Government, Douglasss Narrative, and Emersons The American Scholar are reflectiveRead MoreThoreau And Walden1197 Words   |  5 Pagessystems, and are our children coming out of the education system educated and prepared for the real world? I am in the realm of the neutral. I have been on both sides of the education system. Thoreau, on the other hand, takes on a concrete stance on these matters. In Thoreau s work, Walden; Life in the Woods, Thoreau regards the education system as imperfect at its best and damaging to a person as a whole at its worst. Even with all of the education, we students receive over the years, in Thoreau’s eyes

Marketing communication free essay sample

There are many different kinds of marketing applications that Brew-Master can make use of on their website in order to market their new RedBarley whiskey to the international client base. There are 5 applications such as E-Commerce, online market research, service and support lines, e-mail marketing and SMS marketing that are possible for Brew-Master to use. E-commerce are sites on the internet that one can go on to access links to other different kinds of sites that offer the same thing you are looking for. Brew-Master needs to make sure that they use proper infrastructure with basic technology and tools so that the audience are able to use it easily and to its full potential. These sites with links to other sites are known as Cybermalls. A vertical cybermall will be used, which means that one site will have different brands of the same thing. When one looks on the internet for different alcohol, Brew-Master’s website can be a link to click on. We will write a custom essay sample on Marketing communication or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page This will benefit the organisation as it saves time and money for the organisation and no travelling is needed. People are able to visit the site, order the whiskey and there are no complications. Another application that can be used is online market research. This is where the consumers opinion matters. The organisation needs to set up a customer profile on their website where consumers are able to give feedback about the product or their services to Brew-Master. Brew-Master can use this opportunity to better any negative problems received from the public and build relationships with loyal customers. Customer service and support line could be used to encourage two way communication with the consumers. Consumers are able to get the help they need instead of just giving up on Brew-Masters website. The organisation needs to keep in mind that they therefore must respond. Consumer’s will not stick around with the product if they do not receive the help they need. Quick replies are essential. Another tool that can be used is email marketing. Brew-Master’s website should create an option where consumers can have the option whether to be on a mailing list or not. That way, Brew-Master can send information on new stock as well as promotions that will happen in the future to their consumer’s. In order for this to be successful, no spam should be sent out. Brew-Master must make it an option on their site for people to decide whether or not they want to be on the mailing list. The last application that Brew-Master could make use of is known as SMS marketing. This is a more personal way of contacting their consumers as it is fast and sent to each individual at a time. It is important to therefore have an option on the website where potential clients can send their cell phone numbers if they want to. There are many disadvantages that Brew-Master can struggle with when dealing with online marketing. Many people are not necessarily able to gain access to the internet all the time. This creates a limit on the potential consumers that Brew-Master can obtain compared to traditional marketing techniques. Another problem that could occur is that many people prefer to have personal communication with the provider and have the product in front of them before purchasing it. This could lead to a decrease in sales online. Brew-Master can integrate online marketing by pushing their consumers to using online methods. The organisation can do this by doing TV commercials telling the public about the corporate web page. If TV advertisements do not fall in the budget, then advertisements in publications can be used where the new bottle, Redbarley, could be advertised with a quick phrase that will grab the consumer’s attention, have â€Å"check our online site for more details† printed on the advertisement too. This will encourage consumers to look what the online site has to offer. The corporate website needs to be running smoothly to keep consumers interested. Many businesses could benefit from making use of online marketing if the organisation uses it correctly. The organisation needs to ensure that they maintain good relationships with their consumers and keep their corporate web page running smoothly and easy for the public. RedBarley whiskey can be advertised to the international public through the correct use of online marketing.

Economic Value Added (EVA) Essay Example

Economic Value Added (EVA) Paper Name: Tutor: Course: Date: We will write a custom essay sample on Economic Value Added (EVA) specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on Economic Value Added (EVA) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on Economic Value Added (EVA) specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Economic Value Added (EVA) EVA is the most successful performance metric used by their corporations as per a commercial perspective. Despite its popularity attributed to successful marketing by Stern Stewart Co, by financial theory has proven it. It is also consistent with various valuation principles, which is important to investors’ analyses. Today it is one of the most sought after financial tools. It is simple to understand why. Administrators have increased the value of their companies by simply following the rules of EVA. Similarly, equity investors who have used EVA and have identified which companies are using them have gained wealth. Therefore, the decision by leading corporations such as ATT to switch to EVA as a measure of performance is justified. From the article, EVA is simply a metric used to determine a corporation’s profitability relative to its capital cost. Capital cost refers to money used in the purchase of products necessary for the operation’s success. In short, EVA refers to after-tax-profits minus the sum of annual capital costs. As it turns out, most companies are not fully aware of their capital costs and thus they end up covering their costs and adding value to a firm. Despite EVA’s popularity today, it is not the newest idea in corporate finance. The oldest idea in business is earning more revenues than the cost of capital. In 1988, John Snow, CEO of CSX Corp, introduced EVA to his company. CSX deals with freighting goods using its enormous fleet of containers and railcars. On that particular year, the metric pointed at negative $70 million in its Intermodal business. The CEO, therefore, ordered the division to get the EVA up to breakeven point by 1993 or face sale. Since then, Intermodal’s freight volumes have been up while the capital costs have declined. Other major corporations have also embraced the metric with profound success. Briggs Stratton, for instance, has achieved profitability by enforcing EVA on its five divisions. The principle has also enabled Coca-Cola to achieve improved cash flow in its operations (Tully Hadjian 38). Job order costing is a method of allocating costs of manufacturing to individual products. When the manufacturing processes are different from each other, job-order costing is applied. Because of the significant differences in the manufacture of products, the job order costing system will develop a job cost record for every commodity. That record will show the materials used, labor utilized as well as manufacturing overheads spent in each activity. This way, the cost of capital can be determined as per EVA methodology. An instance of a company that utilized this was Briggs Stratton. Before its implementation of EVA, Briggs Stratton lacked a profit centre in the consumer engine business. The company also lacked knowledge of each division’s EVA thus; it suffered high capital costs without knowledge. With implementation, each division knows its EVA regardless of the product made; whether a lawn mower or pump. That knowledge has enabled the company to save a lot of money by outsourcing production of some expensive components. For instance, the company has phased out production of the largest engines for pumps and generators to Mitsubishi. Thus, capital that was previously tied to expensive processes has now been freed up for more profitable ventures by reduction of variable costs. Cost Volume Profit analysis (CVP analysis) is a powerful tool. This is because it enables managers to understand the relationships between cost, volume and profit in their enterprise. CVP takes place by focusing on various interactions. For instance; prices of products and per unit variable cost. Other interactions are; the level of activity, total fixed costs and the mix of sold products. Use of CVP analysis is essential in making of various decisions by managers such as what products to manufacture, pricing to apply and which strategies to implement in marketing. CVP concepts play a critical role in EVA. CVP concepts such as change in variable, fixed and sales costs enable managers to determine costs of capital. Since the application of EVA by CSX Corp, its Intermodal division has been able to track such costs efficiently. The number of containers and trailers used has dropped from 18,000 to 14,000. However, its freight volume has since increased by 25%. Initially, they used to delay at terminals. With EVA, managers at CSX were able to identify them as idle capital. They, therefore, developed means to take the containers to the rails in five days. CSX has also been able to reduce its fleet of locomotives from 150 to 100, representing a $70 million decrease in capital costs. By ensuring higher load capacities in its routes, train use reduced. Segment reporting is the provision of separate accounts of a public corporation’s different divisions. Its purpose is to provide shareholders proper knowledge of the company’s performance in each segment it carries out business. Managers use it to determine profitability and incomes for each division. This is very useful in EVA metrics. Initially, ATT Corporation only provided balance sheets for its six largest divisions. Most of the smaller business segments such as the toll-free number services were lumped together as a group. Therefore, managers were oblivious of which segment benefited ATT and which made losses. On adoption of EVA, however, matters have taken a turn. Robert Allen, CEO of ATT encouraged managers to sub-divide their profit centers into several semi-independent entities. As a result, the balance sheet contains all capital costs. Smaller divisions are now required to beat capital costs and contribute to the company’s earnings. Activity based costing (ABC) is useful in implementation of EVA. It enables managers to assign overhead costs in manufacture based on machine hours and returns on investment. The Coca-Cola Company has implemented EVA very successfully by carrying out activity based costing. The company consists of several divisions. However, its most profitable is the soft-drinks business. Under the leadership of Robert Goizueta, the company has focused manufacturing on soft drinks and is slowly moving away from instant tea and other businesses. This is because soft drinks earn 24.9% on capital while the other segments average around 7% returns on investment. With this, the company has averaged a 27% increase in EVA over 5 years EVA has also influenced capital budgeting decisions. Divisional spending is now under control. Useful investments are now been made. An instance of such impact is the Quaker corporation, which manufactures breakfast cereals and other snacks. Previously, the company operated slowly, only to accelerate beyond capacity as the end of a quarter approached. This filled 15 warehouses with finished goods. This practice is to aid the managers trying to load retailers with goods, therefore, improving quarterly results (and their bonuses). Such practices increased costs of operation in several ways. First, more warehouses had to be occupied, and laborers had to work overtime. However, EVA has brought such practices to light. Warehouses reduced to ten and inventories to $6 million. From the above, it is clear that EVA is an important tool in performance and wealth metrics in corporations. For instance, it has enabled identification of non-performing divisions. Therefore, improving profitability of various corporations has improved. In that way, it has also improved transparency in operations of public companies via segment reporting. EVA has influenced decision making in corporations. Investment centers now use differential analysis in the evaluation of business opportunities in order to come up with a solution holding the least capital cost. Works Cited Tully, Shawn Hadjian, Ani. ‘The Real Key to Creating Wealth.’ Fortune. 20th September 1993: Page 38. Print.